Love Beets is a true labour of love from husband and wife team, Guy and Katherine Shropshire. The Shropshire family, known for growing salad vegetables in England, decided to purchase a small beet factory with the hopes of sharing a family favourite with others. They knew they wanted to find a way to attract younger people to beets, so the family got to work experimenting with unique marinated beet recipes.
Not only did the name stick, but Guy and Katherine moved to the United States, looking for opportunities to build their brand and spread the beet love. With the help of family, farmers, and major retailers, the Love Beets brand has blossomed and continues to expand its reach across the country!
In October 2010, Guy and Katherine brought their marinated baby beets to New York City’s Fancy Food Show, where the response was overwhelmingly positive. Virtually everyone who tasted their beets said “I Love Beets”
Not only did the name stick, but Guy and Katherine moved to the United States, looking for opportunities to build their brand and spread the beet love. With the help of family, farmers, and major retailers, the Love Beets brand blossomed and expanded its reach across the country
PUTTING DOWN ROOTS
Love Beets flourished and grew so much that in 2016 the company invested in its own state-of-the-art production facility in Rochester, New York. Most of the beets come from farms within the United States, most of which are in upstate New York.
SPREADING THE LOVE
Since its launch, Love Beets has been defying preconceived notions of beets with an upbeat, fun, modern brand and tasty products that attract beet lovers and beet newbies alike! Guy and Katherine now have an amazing team to help them spread the beet love. Today the Love Beets brand is growing in stature not just in North America, but back home in the UK and Europe and now further afield in Asia.
We love our company and we hope that you will too!
